The Art Edge with Brian Sherwin

How clay sculpting techniques informed my oil painting techniques

I'll admit it... I was a painting snob during those early college years. However, my attitude changed once I had to take a clay sculpting class as one of the requirements for my art major. I went into it thinking that it would be the old 'ashtray' a-go-go once again. After all, "Painting is the only serious form of art", right? Instead I was instructed to work on portraits in clay -- and to make meaningful works in general. The sculpting techniques that I learned introduced me to another world of art -- one that is just as "serious" as painting. That said, I eventually discovered that the sculpting techniques informed my oil painting techniques. [...]

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The Art Fair Explosion

Art dealer Edward Winkleman is currently working on his second book about the contemporary art market. Winkleman has stated this upcoming book, titled Selling Contemporary Art: How to Navigate the Evolving Market, will draw heavily on survey data that he has received from anonymous artists and dealers. He recently revealed some of his research for the book ? research that delves into the 'explosion of art fairs' and its effect on artists, art dealers and art collectors. [...]

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Artists: Don't Quit Your Day Job. Learn from it!

I was reminded recently of a FineArtViews post by artist Elizabeth Lane. Elizabeth's article, titled Art, Business and the Job-holder World, explored the fact that many artists hold jobs outside of their art studio. Her article -- in addition to the comments it received -- reveals that an artist can learn useful skills outside of the business realm of art... skills that can be useful even if the vehicle for developing said skills has little to do with the art world. [...]

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Don't Play the Art Marketing Blame Game


It's time that artist's take a hard look at their career and face it with honesty and some tough questions. Why did you become an artist? Was financial success at the top of that list, or is it because of passion and the need to tell your story? If it's passion, have you lost touch with that? The fact remains that if an artist is struggling to sell the only blame that should be laid is on themselves. [...]

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Preventing Studio Burnout

I agree with artist Doug Hoppes. I think that taking periodic breaks from your art studio can be good for your development as an artist. A voluntary break from your studio may offer you time to reflect on your direction as an artist ? ?fueling' your work once you jump back into the process of art making. However, I think a dash of caution should be considered. [...]

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Technical Skill as a Painter is Not Everything

Solid technical skills and the ability to work beyond them-- beyond what is known as 'the right way to paint'-- can often make a powerful statement when expressed on canvas. In that sense, an individual new to painting can create a work of art that is more 'powerful' than a painting created by an artist who is considered a modern master due to technical prowess alone. [...]

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Let's Have an Ar(t)gument: Do artists need a unified pricing structure?

If people can't afford to own your art... they won't bother with it. End of story. They will buy what they can afford if they wish to have art in their home. They won't magically start saving for more expensive pieces based on some form of unified / regulated pricing structure embraced by artists. I personally think that failing to acknowledge that audience is a missed opportunity. [...]

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Donating Art: Art donations and charity auctions

With the emotion-driven reasons for donating aside... what do YOU think? Should artists expect more from organizations when donating artwork? Should organizations do more to support the artists they approach? Again, I want YOU to explore these issues with emotion cast aside. I'm not looking for 'you should only donate if you believe in the cause' type of answers ? because that is a given. Art collectors, for example, donate to causes they believe in... AND benefit from tax incentives -- shouldn't artists demand the same? Food for thought. [...]

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The Way we View Art has Changed

The way we view art is not changing. It has already changed! We must accept it. The business-minded artist should strive to embrace this change. Think of it this way: Physical gallery doors may close for any number of reasons (most are lucky to reach the 5 year mark). On the other hand, your artist website can be viewed 24/7. [...]

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Let's Have an Ar(t)gument: Online gallery representation

I'm willing to bet that there are millions of artists -- scattered throughout the world -- who deserve gallery representation at this very moment. The problem is that there are only so many art galleries to go around. Additionally, each gallery can only physically represent a handful of artists (most have a roster of between 10 and 20 represented artists). We need to find a remedy for this problem. Online gallery representation may be the 'cure'. [...]

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