The Art Edge with Brian Sherwin

Would You Destroy Your Art?

Let's say that your gallery wants to establish a sense of market urgency by limiting the number of available works that you have to offer. Your dealer suggests that you should destroy previous works that have been in storage for years. This scenario may seem a tad far-fetched. However, I recall that Alan Bamberger and Daniel Grant -- both highly respected writers within the world of art marketing -- have suggested that scenarios like this exist. This destructive scenario forces one to think about why some artists choose to destroy their art. [...]

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Thoughts on Selling Art Online: Art blogs are a good thing -- seek them!

Don't fall for the 'only amateur artists do blog interviews' rhetoric. There is nothing to be ashamed of professionally! I'm speaking from my experience of writing professionally for various art blogs. I can tell you that artists from all walks of life have found value in what art bloggers, such as myself, can provide as far as exposure is concerned. [...]

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Exploring the 'us vs. them' mentality of the art world

Artist David Hettinger recently posted an article that forced me to think about the 'us vs. them' mentality that is prevalent within specific circles of the art world. Iím sure you have all observed examples of this mentality -- the oil painter declaring that acrylic paintings are 'amateur works' due to choice of medium, the representational artist snubbing abstract paintings because Ďa child could do ití and so on. These opinions often boil down to one thing: Money. [...]

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What Every Artist Should Expect From Their Gallery

I recently made the unpleasant decision to end my relationship with a gallery I was with for the past few years. They started out with a bang, but in the last few months both sales and communication had stopped Ė when I finally heard from them, they reluctantly admitted they were considering closing their doors. This situation, along with a few other bad gallery experiences in the past, made me start thinking about what every working artists should expect from each gallery that represents Ė and profits from - their work. [...]

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Don't Knock Non-Buyers

Placing focus on art buyers is important. It is just as important to think about the role non-buyers play in your business as an artist. These groups clearly have differences -- BUT they both offer a productive route for your work. Donít knock non-buyers... they may end up being your most supportive 'word of mouth' or 'word of text' fans! [...]

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Art Talk on the Edge: Interview with artist Suchitra Bhosle


Artist Suchitra Bhosle is known for creating evocative figure and landscape paintings. Informed Collector has noted the rich skin tones of her figure paintings -- and her unique treatment of background elements. I reached out to Suchitra in order to learn more about her work. [...]

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Artists should strive to ward off debt

Don't forget that we still have freedom of movement in the United States. You don't have to feel 'stuck' in an area that is costly. What is the point of living in or near a major US art world hub if you can barely afford to survive? You wonít receive a ribbon for your suffering! Living elsewhere may not be your dream choiceÖ but it may be enough to keep your creativity 'fueled' financially and your studio doors open. [...]

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Art and Psychology: Social Conditioning and the Art World

You have a choice. You don't have to burden yourself with boundaries that are strengthened by art world rhetoric. You can choose to cast negative social conditioning aside. YOU can 'recondition' yourself -- and strive to 'recondition' fellow artists. [...]

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Art World Gold Rush?

I recently stumbled upon a rant posted by an artist who clearly loathes the industry surrounding the art world. He was referring to art supply companies, art competitions, online services for artists -- his list was LONG. He compared these artist-focused businesses to the outfitters that sold supplies to gold miners during the California Gold Rush. Iíve observed the same comparison used in the past. I, for one, feel that the comparison is misguided. Needless to say, Iíve decided to offer my thoughts concerning a few of his targets. [...]

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Let's Have an Ar(t)gument: Is specialization important?

I was recently involved in a debate that explored specialization within the world of visual art. Those involved in the debate were split between whether or not it is important for an artist to only focus on one form of expression. The debate boiled down to two conflicting points. [...]

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