The Art Edge with Brian Sherwin

Artist Portfolio: Useful for Several Reasons


I've long been an advocate for the importance of maintaining a physical art portfolio. I personally feel that maintaining a physical art portfolio can be useful for several reasons. Many galleries, art schools, and other art related venues and institutions still expect to draw upon a physical portfolio of art when considering an artist for exhibition or acceptance. Obviously, many curators and gallery owners still expect an artist to present a physical art portfolio when being considered. That said, there are other reasons to have and maintain a physical art portfolio that I think all artists should be aware of. [...]

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Art Value Revisited


It was not my intention to suggest that artists should undervalue their work from a financial standpoint. I firmly believe that artists should strive to earn as much as possible from selling their artwork (though it may be wise to offer affordable options in addition to the higher priced work)! My main point is that artists should value their work no matter how much it is priced -- YOU should value what you do no matter how much people are willing to pay for it! [...]

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A Personal Website Should be the Pillar of your Social Networking and Online Art Marketing Efforts


I have long advocated the importance of social networking for artists. It is very important for artists to have a presence on Facebook and other social networking websites-- that presence can make it easier to gain recognition. However, it is also important for artists to remember that a personal website should serve as the pillar of their online art marketing and social networking efforts. [...]

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Let's Have an Ar(t)gument: Can wealth and fame trigger creative decline?


We have all heard stories about famous artists who struggled in poverty while creating outstanding works of art. Vincent van Gogh and Amedeo Modigliani come to mind. The art created during their short span of life continues to inspire us today. However, there are also famous artists who became very wealthy during their lifetime from selling art -- it could be argued that some of them lost their artistic flare for exploration as time progressed. In other words, their passion and creativity seemed to deteriorate as wealth increased. These situations force one to ask the following question: Can wealth and fame trigger creative decline? [...]

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Art Talk on the Edge: Interview with artist John McCartin


Artist John McCartin displays great versatility in his ability to work effectively in most mediums to capture a very diverse range of subjects. He possesses extraordinary drafting skill and is a very adept painter of landscapes, seascapes, floral/still life, human figure/portraits and animals. Informed Collector stated the following about artist John McCartin's paintings: "Versatile subject matter with a talented use of color, McCartin's scenes are convincing and powerful." [...]

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Pricing Art Online: If you want to sell art you must list prices for your art


If you do not display prices for your art on your artist website you should not sit around expecting potential buyers to contact you. After all, there is a world of art online -- and chances are a potential buyer will move on to the next artist if you make something that should be part of the basics of your artist website and online art marketing strategy difficult for them. I realize that pricing art can be difficult for some artists -- but if you want to profit you must list prices. [...]

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Concerning Artist Luc Tuymans and Copyright


I view situations like this with a wide scope. I think ahead. Granted, situations like this are viewed in a case by case basis... but with a enough court precedent against copyright -- well, copyright law could end up neutered, for lack of a better way to put it. Freedom of expression is one thing... freedom to profit from YOUR hard work without having to compete against yourself (if someone infringes upon your work) is another. [...]

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Value Your Art


I've been beating the 'need to define success for ourselves' drum for years. Unfortunately, many artists base their vision of success on what others have achieved. Let's just say that they stack the deck against themselves in the process. Point-blank, it is easy to trigger negative thoughts when an artist decides to compete against his or her art world heroes. [...]

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Art Talk on the Edge: Interview with artist Jennifer Diehl


Artist Jennifer Diehl has explored a wide range of subjects in her studio. She has garnered acclaim for her fantastic city scenes, landscapes and still life paintings. I recently caught up with Jennifer in order to learn more about her background and painting practice. Additionally, I asked her to share some of her art marketing knowledge. [...]

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The Origins of Original Art: The stepping stone of originality in art


Nothing is truly original -- one can easily question if originality exists. What we must look for is unique adaptations -- individual responses to ideas that have been expressed visually in one form or the other for centuries. Every work of art is a continuation of our collective story -- and as any avid reader knows... some stories are better than others. [...]

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